We've been looking at affiliate marketing for beginners recently >> HERE
If you're looking to get into affiliate marketing, or if you're already an affiliate marketer, then you'll want to know about the trends that are happening in the industry.
Here are 9 affiliate marketing trends to look out for in 2023:
1: More Focus on Mobile
With more and more people using their smartphones and tablets to access the internet, it's no surprise that affiliate marketers are going to be focusing more on mobile in the coming year. This means creating more mobile-friendly content and ads, as well as making sure your website and products are mobile-friendly.
2: More Video Content
Video is a very popular format, and it's only going to become more popular in the next year. Affiliate marketers are going to be creating more video content, whether it's in the form of vlogs, product reviews, or educational videos.
Become a regular creator of video content with a stellar reputation and you can gain a loyal following who snap up your recommendations solely because you are the one recommending the product.
3: More Influencer Marketing
Influencer marketing is when you partner with someone who has a large following on social media or elsewhere online. This can be a very effective way to reach new people, and it's something that more affiliate marketers are going to be doing in the coming year.
Social media influencers have altered the marketing landscape to a significant degree. For example, 15% of Gen Z’s have purchased an item based on the recommendation of an influencer within the last 6 months. Influencer marketing of all kinds generates 10 times the return on investment of traditional banner ads.
If you can see your way to becoming an influencer in your niche, then now is the time to start building that audience. Returns in the first few months will be skimpy but keep at it and you can reach a point of critical mass where the number of followers you have begins to double every couple of months. A year or two from now you could have a significant number of followers and a tidy six figure income from your efforts if you stick with it through the initial lean months of getting started.
Check out my article about how one influencer earns a >> million dollars a year on TikTok <<.
4: More Use of Social Media
Social media is a great way to connect with potential customers and promote your products or services. Affiliate marketers are going to be using social media more in the coming year to reach new people and promote their offers.
5: More Focus on Content Marketing
Content marketing is a way to attract attention and interest in your products or services by creating articles, blog posts, infographics, and other types of content. This is something that more affiliate marketers are going to be doing in the coming year as they focus on attracting new customers.
6: Entry in the Metaverse
As we get ever closer to a virtual tomorrow, affiliate marketers who position themselves to take advantage of the metaverse can see significant growth. Consider in-game advertising, digital transactions and immersive marketing as possible affiliate strategies for 2023.
You might promote virtual products, become an avatar or even create your own virtual world. Even traditional companies such as clothing and accessories are allowing customers to purchase digital versions of their products within games.
7: Voice Search is on the Rise
Mobile devices account for 50% of affiliate marketer’s traffic, and many of us already use voice search. Long tail SEO will be the best way to capitalize on this trend. Do your keyword research to discover what your potential customers are looking for when they use voice search and act accordingly.
8: Podcasting will Continue to Grow
More and more brands will want to grab a piece of the podcasting pie in 2023. Your best bet is to create your own podcast with a long-term strategy to build a large, loyal audience who purchase based on your recommendations.
Work with product owners to get special deals for your listeners and advertise this special deal at the beginning, middle and end of your podcast. Place a time limit on the deal to create urgency or limit the offering to create scarcity.
9: More Recurring Income
As more and more affiliate marketers become savvy to recurring income, we will see an explosion in the promotion of products that continue to pay over a longer period of time. For example, promoting a software or service that charges by the month and therefore pays the affiliate monthly, too.
If you have the choice between promoting two programs that are similar but one pays one time and the other pays monthly, consider going with the monthly payments.
And if you choose to expand your affiliate efforts into creating your own product in 2023, by all means make it something that will continue to give you profits for months to come after the initial sales is made.
Will affiliate marketing ever rule the world?
This was another question that threw me. If you take it literally, then no, I don’t think it will.
Figuratively, I don’t think it will ever rule the world, because I'd like to think there's always room for a quality, customer-made product.
But I am firmly convinced that affiliate marketing will continue to grow. While businesses can drop millions of dollars in advertising, many of them would prefer to pay on a performance basis only. If a sale is made, they pay. If there’s no sale, then they don’t pay. It’s a pretty good system for businesses because they don’t waste money on advertising that doesn’t work.
And it’s a great system for affiliates because we get to make money on products we didn’t have the expense and hassle of creating and we don’t need to own them.
Many people are surprised to learn that Amazon has an affiliate system – you can promote and sell their products and take a commission.
The trend is growing.
If you're interested in further training in affiliate marketing with a blog, check out >> this << extremely supportive platform.
