Last month I published part I of an article on ChatGPT's potential for content creation and marketing. (Below if you missed it.)
Unlocking ChatGPT's Potential for Content Creation and Marketing, Part I
Here, as promised, is part II.
Unlocking ChatGPT's Potential for Content Creation and Marketing, Part II
Today let’s talk about how to unleash your marketing productivity with ChatGPT.
With the launch of ChatGPT and other AI-powered writing tools, you may have been asking yourself a couple of important questions lately.
You may be wondering if you, as a human writer, are still needed, and whether you should even bother writing anymore when you can just have ChatGPT and similar tools do it for you.
I'm not one of those skeptics who keep saying, “Nah, human writing will always be better because machines have no feelings.” I mean, let's face it, ChatGPT can actually write content better than your average person. It's pretty surprising. Even if we think about the better writers among us who majored in writing in college, ChatGPT can still whip up better essays than most of them.
And here's the interesting part: From what I've seen and what people have shared, ChatGPT can actually be empathetic and creative. It's not just some robotic content generator. It has the ability to connect with readers and come up with unique ideas.
As an exercise I asked ChatGPT to write a breakup letter from a woman to her boyfriend overseas in the army. It took me several tries to get a letter of just 200 words. For some reason, ChatGPT really wanted to give me a 500-word version. While that version was better than this short one, it was too long for this example. Finally on the fourth try, I got what I wanted.
Lesson learned, you may have to keep trying with ChatGPT to get what you want, but I think it was worth it. Here’s the letter ChatGPT wrote to break up with its boyfriend. See what you think:
Dear [Boyfriend's Name],
I hope this letter finds you well during your deployment overseas. It's been a while since we last spoke, and after much reflection, I have reached a difficult decision – it is best for us to end our relationship.
I want to express my heartfelt gratitude for the love and joy we shared together. Your dedication to serving our country has always inspired me, and I'm immensely proud of you. However, the distance and challenges of a long-distance relationship have taken their toll, leaving me feeling emotionally disconnected.
We are at different stages in our lives, and the realities of your military service make it challenging for us to have the future we both desire. This decision is not a reflection of your character or commitment. It's based on the circumstances and our individual needs.
Please know that I care deeply for you and will always cherish the memories we created. I hope we can remain friends and support each other as we move forward on separate paths.
I wish you the best in your military service and all your future endeavors. May you find happiness and fulfillment.
Take care, [Boyfriend's Name].
With sincere love and respect,
[Your Name]
It's pretty impressive, don't you think?
Is it possible for something that lacks emotions to produce something that emotional sounding? Apparently so.
In reality, ChatGPT is capable of expressing the emotions you assign to it and generating text in the manner you request.
That is, to a point.
Yesterday I tried numerous times to get ChatGPT to write an email that incorporated a specific funny anecdote, and somehow ChatGPT managed to pull all the funny out of it every single time. I gave up and wrote the email myself.
The bottom line is that while ChatGPT is not a replacement for humans, it is an awesome tool that can help you with your writing.
Is Google Going to Penalize Content Written by AI?
I'm not sure if Google will start penalizing websites that use AI for content creation. They claim they're only against “spammy” and “excessive” use, but who really knows what that means?
And in my personal experience, the AI detection devices I’ve tested only seem to work about 70% of the time. Those devices sometimes tell me that my 100% original content was written by AI, and that my AI content was written by me. Go figure. Of course, Google probably has the AI detector to end all AI detectors, or at least they’re working on creating it right now.
The good news is, Google has some solid documentation that can help us understand what they want in web copy. For example, their product review guidelines say that they reward content based on first-hand experience or expertise, or even better, both!
In their Quality Rating Guidelines, they go even further and introduce the E-E-A-T acronym, which stands for experience, expertise, authoritativeness, and trustworthiness. They really value these qualities.
Now, when it comes to ChatGPT, sure, it can create some great copy, and it's only getting better with each update. But here's the thing: it relies on other people's knowledge. It repurposes existing content without contributing anything new.
It lacks its own first-hand experience, its own expertise dealing with the topic, and its own personal stories, achievements, and failures.
And that's what Google and our human readers want and love – the stuff AI cannot give them.
Don't stop writing your own content because no one can replace you, your life, your own stories and achievements and experiences.
ChatGPT Can Make Our Lives Easier and Make Us Better Marketers, Too
Here's the exciting part: AI can still make our blogging lives easier, more successful, and more productive. There are so many ways you can use AI to enhance your blog, website, emails, reports, videos scripts and more. Let me give you a few ideas, and feel free to explore and discover more:
With AI you can:
- Analyze data and find insights for your blog topics.
- Check grammar and style checkers to polish your writing.
- Experiment with AI-generated headlines to grab readers' attention.
- Employ chatbots to engage with your audience and provide instant support.
- Find relevant articles and resources.
- Optimize your content for search engines.
- Write press releases.
- Find the holes in your arguments.
- Write meta descriptions for websites.
- Generate YouTube and book descriptions.
- Generate FAQ’s on your topic.
- Even rewrite your own writing in different styles.
AI can be a powerful ally in our marketing journeys, allowing us to get more done in less time.
More Ways to Use ChatGPT in Your Business
ChatGPT can break down your existing article into sections and give each section a catchy subheading using H2/H3 tags. This helps to structure your content and make it easier to read and navigate.
You can also ask ChatGPT to create an article outline for you, which can serve as a roadmap for your writing or something you can hand over to your writer.
Another awesome feature is that ChatGPT can cluster your keyword list based on intent and topic. This way, you'll know which keywords can be combined in a single piece of content. It helps you optimize your content strategy and make sure you're covering all the relevant keywords.
When you're looking for inspiration or ideas, you can ask ChatGPT what to write about. It can suggest various topics or give you prompts to kickstart your creativity. If you're planning an interview with an influencer, ChatGPT can generate a list of thought-provoking questions for you to ask. It's a great way to make your interview engaging and insightful.
If you're working on a listicle, ChatGPT can provide you with a list of items to include. It's like having a brainstorming buddy right at your fingertips. And if you already have a listicle but feel like something is missing, you can ask ChatGPT to identify the missing items. It's super handy for ensuring your list is comprehensive and well-rounded.
ChatGPT can even help you create a script for your video or podcast. Just give it the details, and it'll generate a script that you can use as a starting point or customize to your liking.
ChatGPT is like having a smart assistant that can generate ideas, structure your content, and even help with scripting.
Even MORE Ways to Use ChatGPT in Your Business
You can put ChatGPT to work for your SEO and email marketing needs.
First off, you can use ChatGPT for routine tasks. Need an email written to another blogger? Just ask ChatGPT to compose it in the necessary style you're looking for, whether it’s a professional tone or something more casual.
If you're struggling to come up with catchy Instagram captions or need to break down your article into 20 original tweets, ChatGPT can help you do it. Just let it know what you need, and it can whip up those captions or tweets for you.
Now, if you're into coding, ChatGPT can even help you with that. Ask it to code in Schema, and it'll assist you in writing the code you're after.
But here's the thing: the quality of the content you get from ChatGPT depends on the prompt you give it. This AI model can't read your mind or pick up on sarcasm and irony, so be sure to provide detailed instructions.
Tell it the voice you want it to use, specify your target audience, and set the tone you're aiming for—whether it's educational, casual, or even funny. Give it the necessary context and any main points or summaries you want included. You can even ask it to format the content with bullet points, headings, tweets, or clickbait style.
Will ChatGPT replace you?
It's important to note that ChatGPT isn't here to replace you. If you have a unique personality that shines through in your writing, the obviously you don’t want to lose that.
And if your readers love you for your own style, don't worry—ChatGPT won't take your place. However, if you're a diligent marketer who wants to enhance your content, ChatGPT can definitely help you out.
Artificial intelligence is becoming an integral part of our lives, and it's not just limited to content creation. From customer support with chatbots and IVRs to brand identity with naming and logo design, AI is making waves in various fields.
Here are more tools for you to try out…
The Best AI Tools You Can Use Today to Improve Your Marketing:
Cleanup.Pictures – Perfect your images effortlessly with Cleanup.Pictures. Powered by AI, this tool utilizes a technique called “inpainting” to retouch images by removing unwanted objects, defects, or even people. Create flawless visuals with ease.
Dall-E 2 – Explore the world of generative AI with Dall-E 2, an OpenAI project that, alongside ChatGPT, has sparked the current surge of interest in consumer-oriented AI. By leveraging text prompts, Dall-E 2 transforms them into stunning computer graphics, including images, photos, drawings, paintings, and more.
https://openai.com/product/dall-e-2
Deep Nostalgia
Bring your historic family photographs to life with Deep Nostalgia. This innovative tool animates faces in old family photos, allowing you to witness distant relatives or ancestors smiling, blinking, and laughing as if you had recorded a video of them in their time.
https://www.myheritage.com/deep-nostalgia
Fireflies – Enhance your video conferencing experience with Fireflies. This tool seamlessly integrates with popular platforms like Zoom, Teams, or Webex, automating note-taking and transcriptions. It also provides valuable insights into conversation dynamics and decision-making processes.
Gen-1, Gen-2 – Gen-1 and Gen-2 are cloud-based text-to-video platforms developed by the creators of Stable Diffusion. They empower users to transform uploaded videos by applying desired edits, effects, or even creating animations from storyboard mock-ups using text prompts.
https://research.runwayml.com/gen2
Krisp – Ensure crystal-clear and distraction-free conference calls with Krisp. Using advanced algorithms, Krisp eliminates background noises, echo, and other disturbances in real-time, allowing you to communicate professionally and effectively.
Lalal.ai – Experience audio source separation made easy with Lalal.ai. Powered by the Phoenix neural network system, this tool can automatically extract vocals, music, or specific instrumental tracks like drumbeats or basslines from any audio or video content.
Legal Robot – Simplify complex legal jargon with Legal Robot. This tool automatically translates convoluted “legalese” into straightforward language that can be understood by anyone. It serves both laypeople seeking clarity in legal documents and legal professionals aiming to ensure their contracts and materials are accessible to all.
Looka – Branding made easy! Looka utilizes AI to design distinctive and personalized logos that convey your company's style and messaging. Even without design skills, you can create customized marketing materials effortlessly using this tool.
Lumen5 – Create engaging and professional video content effortlessly with Lumen5. Powered by AI, this video creation tool features a user-friendly drag-and-drop interface, enabling anyone to craft educational, marketing, or business videos with ease.
Murf – Effortlessly create natural-sounding synthetic vocal recordings in 15 languages with Murf. This text-to-speech engine offers a selection of over 100 voices and dialects, enabling users to incorporate automated narration and voiceovers into marketing materials or videos.
Podcastle – Achieve professional-grade audio recordings with ease. This audio recording and editing platform integrates AI tools to enhance your recordings, automating tasks like noise cleanup and transcription creation. Enjoy super-smooth audio production without the need for extensive editing skills.
Soundraw – Unleash your creativity with Soundraw, an automated music generator. This AI-driven tool empowers users to produce royalty-free music simply by selecting their preferred genre, instruments, mood, and track length. Sit back and let the AI compose unique tracks tailored to your specifications.
Stable Diffusion 2 – Unlike Dall-E 2, Stable Diffusion 2 is an openly accessible text-to-image generative AI application. Its source code, training data, and algorithm details are publicly available, allowing users to download and install the application on their personal computers. This distinguishes it from other projects by OpenAI, which are typically accessed through proprietary cloud portals.
Text Optimizer – This is a text optimization tool to help you rank higher in search engine results.
About 70% of the pages optimized by TextOptimizer ranked higher within 5 weeks and it’s used by over 30,000 webmasters, business owners, and SEO specialists, with NO technical knowledge required.
My own experiences with ChatGPT?
I have used it to write the occasional, general, email when I'm pressed for time, but not that often.
More likely I write my own email and then ask ChatGPT to come up with a subject line for it… as that's what gets the email opened.
Some of you know that as my offline profession I'm a computer programmer using a VERY old ‘green screen' language called Sculptor (version 2.3). The Windows based version of Sculptor is version 6, but my software works perfectly well in version 2.3 and as no-one seems inspired to pay me to rewrite it in version 6, I work on the principle: “If it's not broken, don't fix it”.
But for a laugh I fed one of the simplest of my version 2.3 programs into ChatGPT and asked it to rewrite it in version 6.
It chuntered away for a few minutes and then came up with some credible looking code. Not knowing version 6 at all I sent the code to a colleague who works with version 6 and asked if it would work to replace my version 2.3 code. He said it was nothing like a working program, so his – and my – jobs are safe for the moment!
